Hey, I'm Swae.

I'm a software engineer and technical consultant. I build strategic web apps for entrepreneurs: custom tools designed to scale your business, not just represent it.

Most businesses outgrow off-the-shelf tools before they outgrow their ambition. That's where I come in. I work with founders to scope, design, and ship web apps that solve the specific problem in front of them, not a generic version of it.

I also write freelancss, a weekly newsletter on software, systems, and the decisions behind building a business. Part insight, part proof of work. If you like how I think, you know what it feels like to work with me.